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How many etailers are in the US?

Have you ever wondered how many online retailers (“etailers”) there are in the world or the United States? If you work for an eCommerce solution provider this is a question that is top of mind for you at all times. It’s essential to know the comprehensive number of global online retailers or the US in order to better understand your total addressable market. In short, there are currently 5.6 Million Online Retailers in the world and 1.1 Million in the United States.

These etailers can be broken down into three categories (see below) commonly known as Branded etailers, Traditional etailers, and Virtual Goods etailers. The below infographic also highlights additional helpful insight into how many global and US etailers focus solely on their eCommerce site business or have an approach that is fully marketplaces oriented or a hybrid between an eCommerce platform and Marketplaces. These are all vital metrics to know and understand about the eCommerce industry when you are in the business of targeting these etailers with a solution you know can help improve their business.

THE 2019 BREAKDOWN OF THE ECOMMERCE INDUSTRY

World
5.6M

There are 5.6 Million etailers in the world

USA Map
1.1M

There are 1.1 Million etailers in the US

An etailer is any company that sells products online to consumers (B2C). etailers can be separated into three categories:

TRADITIONAL ETAILER

2.2M
420K
See list of etailers

VIRTUAL GOODS ETAILER

193K
41K
See list of etailers

BRANDED ETAILER

3.2M
639K
See list of etailers
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etailers sell their products predominantly through two channels

BillBoard

ECOMMERCE PLATFORMS

Many etailers sell products on their own website by utilizing an in-house solution or a shopping cart platform.

ECOMMERCE PLATFORMS
World
3.8M
USA Map
825K
BillBoard

MARKETPLACES

A place for multiple etailers to list and sell products to be shipped and fulfilled by the Marketplace, the etailer, or both.

MARKETPLACES
World
1M
USA Map
330K
World
21K
USA Map
17K
World
551K
USA Map
551K
100+ OTHER MARKETPLACES

Leading eCommerce Solution Providers use etailinsights

Are you looking to build a list of etailers?

ACCESS LIST OF ETAILERS